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How we ran the A/B test for the first time

2 March, 2021

One of our newest services is the Private Marketplace. It is used for arranging so-called Private Deals in the online advertising business. For example, the sales agent of aktualne.cz will negotiate a deal with the car brand Škoda and offer them the possibility to buy mobile advertising on their website in the…

Why the user should be kept in the loop – the story of a cool-looking chart

11 January, 2021

It was just one of those regular meetings with users. We had recently rolled out a new product and our users had had a chance to work with it for some time. This meeting was about their latest experiences, comments, and ideas for improvement which we were happy to gather. One of…

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ABOUT US
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We are a team of developers from three countries - Germany, Czech republic and New Zealand. We work together to help media stay independent and free. Every day we run hundreds of millions of auctions, helping publishers to monetize their content and advertisers to reach their best audience, all in real-time.

 

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