When a software development company, focused on internet advertising, decides to try out both online and offline advertising, it’s quite a challenge. As they say: the shoemaker’s children go barefoot. And when it comes to… Read More »Running a brand campaign for the first time
Continuation of Part I of the Article… Adaptation and trial period The adaptation period began with new colleagues from Brno and Prague spending first 2 to 4 weeks in Opava at our main branch. That… Read More »Why our offices in Prague and Brno met their infamous ending – part II.
About five years ago, following a great effort, we opened new offices in Prague and Brno with a big bang. After a few years, we closed them both in silence. In this blog entry, we… Read More »Why our offices in Prague and Brno met their infamous ending – part I.
One of our newest services is the Private Marketplace. It is used for arranging so-called Private Deals in the online advertising business. For example, the sales agent of aktualne.cz will negotiate a deal with the… Read More »How we ran the A/B test for the first time
It was just one of those regular meetings with users. We had recently rolled out a new product and our users had had a chance to work with it for some time. This meeting was… Read More »Why the user should be kept in the loop – the story of a cool-looking chart
Just like everyone else, one of the problems that we face while developing web applications is the slowness of the website from the user’s point of view. Once upon a time, in the prehistoric times… Read More »Why are we pessimistic about optimistic UI for web applications?